Mobi is part of an initiative aimed at increasing user engagement with Vodafone’s ‘Tech Academy’, a worldwide training and development portal for Vodafone employees.
We collaborated with our video production partners at Global Fire to create a character that could be used to support their monthly Tech Academy video updates, and become a feature of the rebranded Tech Academy media and communications collateral.
An extensive design process was undertaken to create a hero character that would embody the core values of the department, before building the character, storyboarding and animating the scenes.
The bumpers we created were showcased as part of a live conference launching the new look of the Tech Academy, broadcast worldwide on the internal network.
Metrics have shown a consistent increase in use of the Academy tools worldwide and the rebrand is still in full effect, across digital, print and video communications.