Open Media, Kuwait’s largest and most trusted flyer distribution company, offers direct marketing services in Kuwait, including door to door distribution of flyers and promotional materials.
We were approached by Open Media to create a series of three explainer animations that focused on different areas of the business, to showcase the benefits of the services on offer.
Showcasing the quality of services and processes, as well as attracting new clients and differentiating the Open Media service from their competitors.
The challenge for the client was to overcome the common perception of Kuwait’s flyer distribution industry as untrustworthy, lazy and lacking in quality control. The purpose of the explainer animation is to increase trust and strengthen relationships by showcasing the quality of services and processes, as well as attracting new clients and differentiating the Open Media service from their competitors.
At Rival Animation we developed the scripts, the art direction and storyboards to meet the requirements of the brief, then got stuck into creating the set of explainer animations and producing the music and VO. In addition to the 2D explainer animations we also created a suite of illustrations and graphics for use on the client’s website.