This 30″ TV ad entitled “Great Places to Work” was produced for the creative agency Idealogy for People 1st, UKSP.
The ad follows the journey of a young man who wants to escape his present career and find opportunities in the hospitality, travel, leisure and tourism industry.
We had a great time working on this one, from assisting in the live action shoot to developing the stylised look to the animation. The animated sequences borrowed heavily from visual styles in the graphic novel genre, including layout and typographic references.
Whilst creating the ad we also provided graphic resources and animations for the production of a microsite that formed part of the campaign.
The named sponsors of the campaign include McDonalds, Gusto, Go Sushi!, Baxter Storey, Compass Group and Sodexo.
In addition to the full TVC, an early style test and an animated POV from the accompanying microsite are shown here.